Digital Marketing

 & Social Media

 Management Excellence

     

King Fahd University of Petroleum & Minerals (KFUPM) through its continuing education department is providing the best education to the local community. In addition to offering degrees in different programs, KFUPM continues to offer short courses through its various colleges, for the local community. These courses are designed by the experts and provide theoretical and hands-on practical knowledge to the students that matches with the most recent industrial standards and job requirements inside the kingdom. This course is organized by Damm community college in collaboration Dammam Community College and Deanship of Education Services.
   

About this Certificate Course

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and digital media and platforms to promote products and services.

This course provides students with an understanding of how digital marketing strategy, implementation and executional considerations for B-to-B and B-to-C brands and provides a detailed understanding of marketing to become a smart and capable player on the digital stage

The duration of the course is 75 hours (2-Months Approx.) and will cover the following major topics

     

Course Content

    The following are the major topics to be covered in the course:

  • Introduction to marketing and IMC
  • Introduction to digital marketing
  • Online marketplace analysis
  • Social Media Management
  • Digital environment (legal, ethical, socioeconomic etc.)
  • Digital Marketing Strategy
  • Branding in the digital era
  • CRM through digital marketing
  • Digital CX (Customer Experience)
  • Digital media campaign plan
  • Digital Marcom
  • Digital channel performance
  • Successful Management

* Any change or update may happen, if necessary.

   

KFUPM Certificate

Certificate will be issued to all those candidates who have attended at least 80% of the classes and have successfully completed and submitted the tasks assigned by the instructors. The course might have assignments, lab work and a project.
     
     

Course Fees & Schedule

Course Fee:                 SAR 2500 (VAT inclusive, non-refundable)

Course Start Date:     January 12, 2025

Course Delivery:         Online

Course Duration:        2 Months (Approx)

Total Hours:                75 Hours (Approx)

Class days:                   2 -3 days in a week (except Friday)

Time:                            2-3 hours (evening 6:00pm - 9:00pm)

 

  

For more information visit: https://sites.google.com/view/digimkt/home

To Register: Click Here
     


Course Coordinator: Mr. Hasan Perrveiz

Email: perrveiz@kfupm.edu.sa

Linkedin: https://www.linkedin.com/in/hasan-perrveiz-80b249173

Office: Short Courses-Room No. 250, DCC
Telephone:+966 (13) 868 3300 Ext. 865 (8:30am-11:30am & 1:30pm – 3:30pm) 

ballam@kfupm.edu.sa, cont-edu@kfupm.edu.sa , sc@dcc.kfupm.edu.sa 

Dammam Community College
King Fahd University of Petroleum & Minerals