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    Marketing (Associate Degree)

  | Program Mission  | Program Objectives  |  Professional Occupations | 
| Program Faculty  Curriculum Overview  |  Degree Plan  |  Course Descriptions

Program Mission:

The Marketing program is committed to providing a broad range of marketing skills designed to meet student aspirations and the needs of the business community. This program endeavors to help students attain their highest educational goals and to provide them a firm foundation in marketing practices and a firm value based foundation for lifelong learning and a career in marketing.
 

Program Objectives:

The Associate Degree in Marketing has the following educational objectives:

  • To prepare highly qualified graduates in Marketing.

  • To prepare quality graduates to obtain positions in a business, industry, and government.

  • To prepare graduates in pursuing their education to obtain a higher degree.

  • To prepare graduates with high interpersonal skills who should be able to communicate effectively.

  • To graduate students with high ethical and Islamic values.

  • To enhance graduates’ ability to engage in lifelong learning.

  • To serve community through providing training programs and short courses.

Learning Outcomes:

  • Recognize the role of marketing functions within the organization.

  • List and describe the main activities and functions of marketing.

  • Describe the Four Ps of Marketing (product, place, price, & promotion)

  • Apply marketing processes and procedures within small-size organization.

  • Prepare marketing research for better decision making within small-size organization

  • Investigate the marketing environment for small-size organization

  • Develop marketing plan for small-size organization

  • Implement marketing plan properly within small-size organization.

  • Apply mathematical skills to develop marketing plans.

  • Use critical thinking and problem solving skills in developing and implementing marketing plans.

  • Show responsibility and ethical behavior within and outside organization.

  • Demonstrate teamwork and leadership skills effectively.

  • Communicate persuasively with effective use of ICT tools

  • Demonstrate ability in numerical calculations in developing marketing plans.
     

Professional Occupations:

After completing the program, students may take up any marketing occupation such as:

  • Sales representative

  • Sales Manager

  • Promotions Manager

  • Sales Representative

  • Advertising Assistant

  • Marketing Manager

  • Client Service Specialist

  • Market Survey Specialist

Program Faculty:

Name

Email@dcc.kfupm.edu.sa

Location

JALAL, Syed Kashif
Lecturer / Program Coordinator
jalal C-274-4
AHAMD, Rafat
Lecturer
rafat C-274-3
AL-MUHANA, Faisal Ahmed
Lecturer
muhana C-166
AKKACHA, Hocine
Lecturer
hocine C-270-2
FAROOK, Riyazi
Lecturer
riyazif C-274-5
KHAN,_Naveed_Ahmed
Lecturer
naveed C-270-5
RABBANI, Mohammad Faiz-e
Lecturer
faize C-270-3


Curriculum Overview:

The Objectives of the Associate Degree in Marketing are achieved through a curriculum made up of courses in the following four areas:

    General Courses
    ENGL101     English Composition I
    ENGL102     English Composition II
    IAS111        Belief and its Consequences
    IAS201        Objective Writing
    MATH121    Introduction to Applied Calculus
 
    Basic Courses
    BA101      Introduction to Business
    BA120      Introduction to Sales
    BA200      Business Communications
    BA221      Business Law
    CIT101      Introduction to Microcomputers
    CIT140      Computer Applications I
    CIT141      Computer Applications II
    MKT101    Principles of Marketing
    MKT102    Personal Selling and Sales Management
    MKT103    Advertising and Sales Promotion
    MKT201    Distribution Channels
    MKT204    Consumer Behavior
    MGT201    Principles of Management
    MGT202    Organization Behavior and Design
 
    Electives
    Each student is required to take two (2) of the following elective courses:

    BA150        Human Relations and Psychology
    MKT202      Retail Management
    MKT205      Service Marketing
    MKT206      International Marketing
    MGT204      Project Feasibility Analysis
 
    Marketing Summer Internship
This is a summer internship experience for Marketing students.  Under the instructor’s supervision, each student must participate in a structured period of eight weeks in the marketing section in a selected economic organization.  The course is designed to provide each student with the necessary educational, technical, and people skills to be successful in a marketing position.  The student must write a report about his summer internship.
 
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Dammam Community College | Dhahran, 31261 | Saudi Arabia | +966 (13) 868 3300