Marketing

Marketing Curriculum of the Revised Program

Accreditation :

marquee The Marketing Program at Dammam Community College is accredited by the National Commission for Academic Accreditation & Assessment for the period May 1, 2015 to April 30, 2022 and agrees to uphold the NCAAA Standards for Quality Assurance and Accreditation of Higher Education Programs. The NCAAA is an independent body responsible for the accreditation of postsecondary education in the Kingdom of Saudi Arabia.

MKT Program mission:

The Marketing Program (MKT)is committed to providing a broad range of marketing skills designed to meet student aspirations and the needs of the business community. This program endeavors to help students attain their highest educational goals and to provide them a firm foundation in marketing practices and a firm value-based foundation for lifelong learning and a career in marketing.

MKT Program Goals:

The MKT Program has the following educational goals:

  • To prepare graduates for a career in the marketing field.
  • To prepare graduates who are able to pursue higher education.
  • To enhance graduates' ability to engage in lifelong learning.

Program Learning Outcomes:

Knowledge & Understanding

  • K1 Define different business concepts and principles.
  • K2 Recognize the concepts of different Integrated Marketing Communication (IMC) components.
  • K3 Describe the relationship selling process from local and global context

Skills:

  • S1 Evaluate different concepts in developing and managing distribution channels.
  • S2 Apply brand management principles to appraise different products.
  • S3 Conduct marketing research using technological tools to understand consumer behavior.
  • S4 Communicate effectively both orally and written using Communication and Information Technology (CIT) applications.

Values:

  • V1 Demonstrate effective teamwork skills.
  • V2 Demonstrate ethical behavior.
  • V3 Demonstrate commitment to lifelong learning.

GRADUATE ATTRIBUTES:

SN Attributes PLOs Learning Outcomes
1 Effective Communicator S4 Communicate effectively both orally and written using Communication and Information Technology (CIT) applications.
2 Solution-Oriented S1 Evaluate different concepts in developing and managing distribution channels.
3 Professionally and Socially Responsible V2 Demonstrate ethical behavior
4 Self‐Learner V3 Demonstrate commitment to lifelong learning.
5 Positively Interactive V1 Demonstrate effective teamwork skills.
6 Digitally Enabled S3 Conduct marketing research using technological tools to understand consumer behavior.
7 Globally Aware K3 Describe the relationship selling process from local and global context

Professional Occupations:

After completing the program, students may take up any marketing occupation such as:

  • Sales representative
  • Sales Manager
  • Promotions Manager
  • Sales Representative
  • Advertising Assistant
  • Marketing Manager
  • Client Service Specialist
  • Market Survey Specialist

Program Faculty:

Name Email@dcc.kfupm.edu.sa Location
Dr. Basheer M. Al-Ghazali
Assistant Professor, BA Programs Coordinator		 ghazali C-274-3
Mr. Riyazi Farook
Lecturer, MKT Assistant Program Coordinator		 riyazif C-274-5
Mr. Saeed M. Alamoudi
Lecturer		 alamoudi C-274-2

Curriculum Overview:

The objectives of the Associate Degree in Marketing are achieved through a curriculum made up of courses in the following areas:

(a) General education requirement (13 Credits)
ENGL 101 Introduction to Academic Discourse (3-0-3)
ENGL 102 Introduction to Report Writing (3-0-3)
IAS 111 Belief and its Consequences (2-0-2)
IAS 201 Writing for Professional Needs (2-0-2)
MATH 115 Finite Mathematics (3-0-3)
13
(b) Core requirement (45 Credits)
BA221 Business Law (3-0-3)
BA200 Business Communications (3-0-3)
MGT101 Principles of Management (3-0-3)
ECON103 Introduction to Economics (3-0-3)
ACCT101 Principles of Accounting I (2-2-3)
CIT111 Introduction to Information Systems (2-3-3)
CIT142 Introduction to Computer Applications (2-3-3)
MKT101 Principles of Marketing (3-0-3)
MKT120 Introduction to Sales (3-0-3)
MKT125 Integrated Marketing Communications (IMC) (3-0-3)
MKT199 Summer Internship (0-0-3)
MKT201 Distribution Channels (3-0-3)
MKT203 Product and Brand Management (3-0-3)
MKT205 Introduction to Marketing Research (3-0-3)
MKT204 Consumer Behavior (3-0-3)
45
(c) MKT elective course (3 Credits)
MKT202 Retail Management (3-0-3)
MKT206 Digital Marketing (3-0-3)
MKT249 Special Topics in Marketing (3-0-3)
Other electives - ACCT, HRM, CIT (3 Credits) 3
ACCT102 Principles of Accounting-II (2-2-3)
HRM101 Principles of HRM (3-0-3)
SCM125 Principles of Supply Chain Management (3-0-3)
CIT243 Introduction to ERP (2-2-3)
6
Total number of credit hours required is 64

Students are required to take one elective course from the other major electives.

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