Marketing Degree Plan
Marketing Revised Degree Plan:
|
Preparatory Year
|
| Course |
Title |
LT |
LB |
CR |
|
Course |
Title |
LT |
LB |
CR |
| ENGL 00 |
Preparatory English I |
15 |
5 |
4 |
|
ENGL 02 |
Preparatory English III |
15 |
5 |
4 |
| ENGL 01 |
Preparatory English II |
4 |
|
ENGL 03 |
Preparatory English IV |
4 |
| MATH001 |
Preparatory Math I |
3 |
1 |
4 |
|
MATH002 |
Preparatory Math II |
3 |
1 |
4 |
| PE001 |
Prep. Health & Physical Education I |
0 |
2 |
1 |
|
PE002 |
Prep. Health & Physical Education II |
0 |
2 |
1 |
|
|
18 |
8 |
13 |
|
|
|
18 |
8 |
13 |
|
Summer |
| Course |
Title |
LT |
LB |
CR |
|
Preparatory English are modular courses consisting of 8 weeks each. |
| ENGL 04 |
Preparatory English IV |
15 |
5 |
4 |
|
|
|
15 |
5 |
4 |
|
|
First Year
|
| Course |
Title |
LT |
LB |
CR |
|
Course |
Title |
LT |
LB |
CR |
| ENGL101 |
Introduction to Academic Discourse |
3 |
0 |
3 |
|
ENGL102 |
Introduction to Report Writing |
3 |
0 |
3 |
| IAS111 |
Belief and its Consequences |
2 |
0 |
2 |
|
CIT142 |
Introduction to Computer Applications |
2 |
3 |
3 |
| CIT111 |
Introduction to Information Systems |
2 |
3 |
3 |
|
ACCT101 |
Principles of Accounting I |
2 |
2 |
3 |
| MATH115 |
Finite Mathematics |
3 |
0 |
3 |
|
MKT120 |
Introduction to Sales |
3 |
0 |
3 |
| MGT101 |
Principles of Management |
3 |
0 |
3 |
|
ECON103 |
Introduction to Economics |
3 |
0 |
3 |
| MKT101 |
Principles of Marketing |
3 |
0 |
3 |
|
|
|
|
|
|
|
|
16 |
3 |
17 |
|
|
|
13 |
5 |
15 |
|
Summer Internship
|
| Course |
Title |
LT |
LB |
CR |
|
| MKT199 |
Summer Internship
|
0 |
0 |
3 |
|
|
|
0 |
0 |
3 |
|
|
Second Year
|
| Course |
Title |
LT |
LB |
CR |
|
Course |
Title |
LT |
LB |
CR |
| MKT125 |
Integrated Marketing Communications (IMC) |
3 |
0 |
3 |
|
IAS201 |
Writing for Professional Needs |
2 |
0 |
2 |
| MKT201 |
Distribution Channels |
3 |
0 |
3 |
|
MKT203 |
Product and Brand Management |
3 |
0 |
3 |
| BA221 |
Business Law |
3 |
0 |
3 |
|
MKT204 |
Consumer Behavior |
3 |
0 |
3 |
| MKTXXX |
Elective I (Marketing) |
3 |
0 |
3 |
|
MKT205 |
Introduction to Marketing Research |
3 |
0 |
3 |
| BA200 |
Business Communications |
3 |
0 |
3 |
|
XXX |
Elective II (Other Electives) |
x |
x |
3 |
|
|
15 |
0 |
15 |
|
|
|
13-14 |
x |
14 |
Total credit hours required in MKT Degree Program: 64 hours (Excluding Prep Year)