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Marketing (Advanced Diploma)

Curriculum Overview | Degree Plan | Course Descriptions

Marketing Curriculum of Marketing Program

Accreditation :

The Marketing Program at Dammam Community College is accredited by the National Commission for Academic Accreditation & Assessment for the period May 1, 2015 to April 30, 2022 and agrees to uphold the NCAAA Standards for Quality Assurance and Accreditation of Higher Education Programs. The NCAAA is an independent body responsible for the accreditation of postsecondary education in the Kingdom of Saudi Arabia.

MKT Program mission:

The Marketing Program (MKT)is committed to providing a broad range of marketing skills designed to meet student aspirations and the needs of the business community. This program endeavors to help students attain their highest educational goals and to provide them a firm foundation in marketing practices and a firm value-based foundation for lifelong learning and a career in marketing.

MKT Program Goals:

The MKT Program has the following educational goals:

To prepare graduates for a career in the marketing field.
To prepare graduates who are able to pursue higher education.
To enhance graduates' ability to engage in lifelong learning.

Program Learning Outcomes:

Knowledge & Understanding
K1	Define different business concepts and principles.
K2	Recognize the concepts of different Integrated Marketing Communication (IMC) components.
K3	Describe the relationship selling process from local and global context

Skills:
S1	Evaluate different concepts in developing and managing distribution channels.
S2	Apply brand management principles to appraise different products.
S3	Conduct marketing research using technological tools to understand consumer behavior.
S4	Communicate effectively both orally and written using Communication and Information Technology (CIT) applications.

Values:
V1	Demonstrate effective teamwork skills.
V2	Demonstrate ethical behavior.
V3	Demonstrate commitment to lifelong learning.

GRADUATE ATTRIBUTES:

SN	Attributes	PLOs	Learning Outcomes
1	Effective Communicator	S4	Communicate effectively both orally and written using Communication and Information Technology (CIT) applications.
2	Solution-Oriented	S1	Evaluate different concepts in developing and managing distribution channels.
3	Professionally and Socially Responsible	V2	Demonstrate ethical behavior
4	Self‐Learner	V3	Demonstrate commitment to lifelong learning.
5	Positively Interactive	V1	Demonstrate effective teamwork skills.
6	Digitally Enabled	S3	Conduct marketing research using technological tools to understand consumer behavior.
7	Globally Aware	K3	Describe the relationship selling process from local and global context

Professional Occupations:

After completing the program, students may take up any marketing occupation such as:

Sales representative
Sales Manager
Promotions Manager
Sales Representative
Advertising Assistant
Marketing Manager
Client Service Specialist
Market Survey Specialist

Program Faculty:

Name	Email@dcc.kfupm.edu.sa	Location
Dr. Basheer M. Al-Ghazali Assistant Professor	ghazali	C-274-3
Mr. Riyazi Farook Lecturer, MKT Assistant Program Coordinator	riyazif	C-274-5
Mr. Saeed M. Alamoudi Lecturer	alamoudi	C-274-2

Curriculum Overview:

The objectives of the Advanced Diploma in Marketing are achieved through a curriculum made up of courses in the following areas:

(a) General education requirement (13 Credits)
ENGL 101	Introduction to Academic Discourse	(3-0-3)
ENGL 102	Introduction to Report Writing	(3-0-3)
IAS 111	Belief and its Consequences	(2-0-2)
IAS 201	Writing for Professional Needs	(2-0-2)
MATH 115	Finite Mathematics	(3-0-3)
		13

(b) Core requirement (45 Credits)
BA221	Business Law	(3-0-3)
BA200	Business Communications	(3-0-3)
MGT101	Principles of Management	(3-0-3)
ECON103	Introduction to Economics	(3-0-3)
ACCT101	Principles of Accounting I	(2-2-3)
CIT111	Introduction to Information Systems	(2-3-3)
CIT142	Introduction to Computer Applications	(2-3-3)
MKT101	Principles of Marketing	(3-0-3)
MKT120	Introduction to Sales	(3-0-3)
MKT125	Integrated Marketing Communications (IMC)	(3-0-3)
MKT199	Summer Internship	(0-0-3)
MKT201	Distribution Channels	(3-0-3)
MKT203	Product and Brand Management	(3-0-3)
MKT205	Introduction to Marketing Research	(3-0-3)
MKT204	Consumer Behavior	(3-0-3)
		45

(c) MKT elective course (3 Credits)
MKT202	Retail Management	(3-0-3)
MKT206	Digital Marketing	(3-0-3)
MKT249	Special Topics in Marketing	(3-0-3)
Other electives - ACCT, HRM, CIT (3 Credits)		3
ACCT102	Principles of Accounting-II	(2-2-3)
HRM101	Principles of HRM	(3-0-3)
SCM125	Principles of Supply Chain Management	(3-0-3)
CIT243	Introduction to ERP	(2-2-3)
		6
Total number of credit hours required is		64
Students are required to take one elective course from the other major electives.