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MKT101 Principles of Marketing (3-0-3) |
An introductory course covering the
marketing management process. Special
topics include the marketing manager's
role in a market-directed economy,
marketing objectives, strategic
planning, and developing marketing mixes
for target markets. Material is
presented as it relates to the four
"P's" of marketing: product, place,
promotion, and price. |
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MKT102 Personal Selling and Sales
Management (3-0-3) |
The nature and requirements of selling,
including a consideration of buyer
motivations and selling theories in
relation to various buyer-seller
situations.
Prerequisite(s): MKT101 |
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MKT103 Advertising and Sales Promotion
(3-0-3) |
Emphasizes the role of advertising in
the marketing of goods and services.
Discusses the different uses of
advertising; types of media; how
advertising is created; agency functions
and legal, social, and economic aspects
of the industry. Introduces advertising
display, copy and art work preparation,
printing, and selection of media.
Prerequisite(s): MKT101 |
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MKT199 Summer Internship (0-0-3) |
This course is designed to provide
practical training in the student's
field of study through work experience.
Students are graded on the basis of
documentation of acquired learning as
reported by student and employer. Eight
weeks long; under instructor’s
supervision.
Prerequisite(s): minimum 31 credit
hours, minimum cumulative GPA 1.75 |
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MKT201 Distribution Channels (3-0-3) |
Total business distribution concept;
place of physical distribution in the
marketing mix; transportation;
warehousing; order processing; and
plant, warehouse, and retail location.
Prerequisite(s): MKT101 |
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MKT202 Retail Management (3-0-3) |
Major types of retail institutions and
their organizational structure;
activities of the merchandising,
operating and controlling divisions;
buying and merchandising functions;
methods of financial, inventory, and
credit control; and the selection and
training of personnel.
Prerequisite(s): MKT101 |
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MKT204 Consumer Behavior (3-0-3) |
Examines the attitudinal, behavioral and
procedural basics which are common
across all customer service sectors.
Enables the student to understand the
variables that affect consumer behavior
in the marketplace and the implications
of this knowledge for marketing
decisions and strategies.
Prerequisite(s): MKT101 |
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MKT205 Services Marketing (3-0-3) |
How service organizations can grow and
prosper through the application of
marketing. Analyzing the nature of
services, the service environment,
customer, and marketing mix, and the
implementation of service strategies.
Prerequisite(s): MKT101 |
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MKT206 International Marketing (3-0-3) |
This course covers the four P's of
product, price, place and promotion as
they relate to a global marketing
strategy. The concepts are introduced
within the international trade framework
as well as the cultural and economic
environment affecting foreign marketing
efforts.
Prerequisite(s): MKT101 |
